mood board. a form of visual stimulus material. designed to represent a mood, atmosphere or feeling. used to represent the "feel". research ideas. the images behind the final collection. inspiration.
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we dived into the early to mid-nineties street style grunge way of facing fashion and developed what we believe to be a non-caring cool way of dressing with something very raw, crude and easy about it"
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It made sense with our quest for reality and attitude that the 90’s served as an inspiration, being that it is, after all, the generation we grew up in"
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It generally feels more relevant to us that, in our work, we talk about something that we know and relate to in an instinctive level so that we can understand and translate the mood in it"
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The undone look that Corinne Day, Melanie Ward, a teenager Kate Moss and the Seattle grunge music scene headed by Kurt Cobain exposed in the early 90’s was the major font of research and inspiration for this collection"
"Suede pin-tucked oversize jumpers come as a reference to this boyish careless way of dressing. Heavily frayed denim, chopped in to pieces and tearing apart in the seams, seamed to us the perfect representation of this young, raw undone mood. We worked with this elements deconstructed and layered so that the final result turns into something young, modern and hopefully desirable"
Marta Marques / Paulo Almeida
http://marquesalmeida.com/
